Asset management

Acting in owner’s interests to improve capital value

In todays cap rate environment, where $1 on the P+L drives anywhere between $12 and $20 on the balance sheet, the focus is on capital value improvement. Owners, investors and operators with a substantial investment in bricks and mortar want to ensure a continuous competitive return from an efficiently utilised asset. We understand that enhancing the asset value via an experienced asset manager who can add value to the owner/investor and to the operator is an imperative. THSA employs deep consumer insights and contemporary management experience with marketing expertise in the digital distribution environment to drive incremental revenue.

THSA has an innovative, collaborative approach to asset management and provides the following services:

  • owners or investors representative

  • communication with owner and on-call availability
  • regular attendance at the asset to actively assess, review and optimise operational performance

  • owner support re unique elements of the hospitality and tourism sectors (jargon, ratios, legislative, professional and social environments)
  • regular updates and reporting against asset plan

  • business strategy planning sessions to align owner and operator interest

  • attendance at management meetings with operator to review trading performance

  • financial analysis

  • review annual business plan and budget presentations
  • review annual capital expenditure and replacement plans
  • oversight of external consultants and technical services
  • review and analysis of concept and development plans
  • lobbying of local, state and federal governments on development and support issues

  • cost reviews – land tax and valuation appeals, insurance, rates, taxes, capital expenditure, FF+E reserve, professional fees

  • review of asset utilisation for alternate or best use – e.g. car parks, retail leases etc.
  • pre-opening planning, design and FF+E, budget preparation, strategic marketing planning

  • technology needs analysis, systems specifications, RFP process, vendor selection, negotiations and systems integration.

Hospitality asset management refers to a number of hotel operations and financial services that are offered to hotel owners, hotel managers, and investment managers. THSA is a leading consulting and management company experienced in consulting, sales and marketing, and improving the operating efficiency of hotels, restaurants, tourism, and the hospitality industry. Give us a call today to discuss how we can help with your future performance


Our clients



Over the years I’ve had the pleasure of contracting Rodger to perform a range of assignments for Mantra Group and more recently for private equity acquisition plans. Rodger’s understanding of the market and his ability to condense the complex assignments into meaningful outcomes is second to none in the industries he specialised in. I thoroughly recommend Rodger as a professional that delivers tangible results.
Bob East, Chair Tourism Australia, Chair Experience Co, Chair Australia Venue Co

THSA’s independent review of the ultra-luxury lodge ownership and competitive market place was a quality piece of work that has significantly contributed to Baillie Lodges (owned by KSL Capital Partners) understanding of this niche, high yielding segment and the subsequent creation of the strategic M&A plan. Rodger Powell’s intimate understanding of our investment objectives, the unique investment thesis for this asset sub-class and his personal involvement in the process from start to finish were central to the production of a well scoped, thoroughly researched and highly relevant management tool that was delivered at project completion. We will be using THSA again!

Michael Moret-Lalli, Director KSL Capital Partners, Director Baillie Lodges
My experience with Rodger Powell and THSA over the last 15 years has been transformational. I credit much of my success to their cutting edge industry knowledge and technical insight.
Tony Mayne, CEO Tiger Civil, CEO BIG4 Sunshine Holiday Resort

Our experience in working with THSA has seen insightful thought, accurate strategic process and planning and a strong ability to bring relationships together.

Simon McGrath, Chief Executive Officer – Pacific, Accor Hotels

Rodger has been working with me over the last 4 years managing my hotels. It has been a good partnership. Rodger has added value by always thinking about the market that we operate in and combined with his deep knowledge of the operations of the hotels, has been key to increasing the hotels’ performances. We have also teamed up together looking at acquisitions and I have found his insight, drive and work ethic has greatly assisted me in the analysis of these acquisitions.

Philip Carter, Owner and Managing Director, Carter Group

Rodger has an uncommon  breadth and depth of experience across multiple aspects of hospitality and tourism. That alone differentiates him from most in his field, but it’s the focus and passion with which he applies it that really delivers great results for his clients.

Tony South, Global Hotel Development and Tourism Executive

Over the years I have known and worked with Rodger Powell, I found Rodger to be innovative, knowledgeable, more-over practical and efficient in his approach to asset management of hotels, to drive solid returns for the investor. We have also found THSA to be diligent and detailed in undertaking in-depth and focused research on specific markets, identifying their trading potential.

Ron Barrott FRICS, Founding Partner and Chief Executive Officer, Pro-invest Group
Working with Rodger and THSA is a true modern business partnership leveraging his experience, knowledge and insights while working towards a mutually beneficial outcome.
Leanne Harwood, Managing Director, Australasia and Japan, InterContinental Hotels Group
THSA’s deep experience and detailed analytic capability were a given; what really impressed me was their understanding of the market and competitive environment, and the commercial insight they brought around the viability of a new project. Will definitely work with the team again.
Shannon Wolfers, Managing Director, Pacific Equity Partners
Rodger and THSA have been instrumental in assisting in the build and management of our new Crowne Plaza Hotel. His expertise and relationships in the industry are priceless and have been a fantastic asset to our team.
Alexia Kalis, CEO Kalis Property Group, CEO Kalis Hotels
THSA provided valuable insights into the key players and market drivers for the hotel sector, which in turn assisted Lendlease in a range of projects we were considering and pursuing. Rodger has a wealth of knowledge of the industry and is a pleasure to work with.
Jeremy Teoh, Executive General Manager – Strategy, Construction, Lend Lease