MBA, BEc (Hons.), BSc, GAICD, MRMS
THE NAVIGATOR. Methodical; diplomatic; loves a long walk
Simon has wide-ranging experience in economic and financial consulting, market and community research, project management, systems and processes, strategic and business planning and information technology. He has worked on and managed significant projects for a range of private sector and public clients.
He is the ‘yin’ to Rodger’s ‘yang’. As a disciplined economist, he views each project through a structured lens that brings rigour to the process. With particularly complex projects, his abilities to navigate competing priorities and interests, and to distil information into manageable strategies have been invaluable.
Simon is also Chairman and Principal Consultant with AEC, a company Rodger has collaborated with for more than twenty years, which provides business consulting services in core areas of economics, finance, market research and visual communication. Prior to this he was CEO for sixteen years during which time he grew the capacity of the company to nearly 40 professional staff across several Australian offices.
His role has allowed him to focus on consulting engagements. Having developed expertise over the years in tourism, hospitality and leisure, including owning and running restaurants and a brewery, and developing the first tourism satellite accounts for Queensland Treasury, Simon’s skills dovetail perfectly with the THSA advisory team.
He observes that a primary point of difference between THSA and others is the ‘economic discipline approach to the work undertaken’. He considers that ‘everyone involved is a true professional ‘ and ‘does what is required in their area of expertise but also takes the time to add value to others’ contributions’.
‘Simon is a deep thinker who overlays his core economics competency with common sense. He has done so many tourism and economics projects that he’s forgotten more than most of us know! Loves a craft beer and a laugh – fits right in.’
Tourism goals for Australia? Simon would like to see more major long-distance hiking trails developed, especially in Queensland, as well as more attention paid to customer service delivery and improved data ‘such as real-time visitor spending and linkage of outcomes to marketing efforts’.
Margaret River features as Simon’s favourite part of the country, but outside Australia, his travel bucket list includes Iceland and long-distance European walks, especially Via Francigena.