Holiday Inn Express

Pro-Invest Group

The brief:
To support Pro-invest’s investment decisions on the development of the Holiday Inn Express brand in Australia and New Zealand with independent and research-grounded advice.
Our work:
THSA undertook several hotel market feasibility assessments and revenue projections in some of the fastest-growing towns and cities in Australia. Each assessment provided an overview of the economic landscape, including key growth-influencing factors. To provide a solid base for informed projections of future room occupancy, ADR and RevPAR performance, THSA conducted an analysis of the current and future supply of hotels and other serviced accommodation, together with an identification of prime drivers of room night demand across leisure, VFR, corporate, events, education and other sectors. Each assessment was supported by site visits and consultation with key stakeholders to verify demand for serviced accommodation and the development opportunity for a new, internationally-branded and operated hotel.
Results:
THSA made recommendations on the most appropriate mix of hotel facilities and room configurations to maximise market demand and competitive positioning. Potential sites and council incentives were also identified to assist Pro-invest to make informed decisions on the viability of future developments. A significant outcome of these market assessments to date, has been the realisation of a new-build Holiday Inn Express in Maroochydore, Sunshine Coast from concept through to the commencement of construction phase.
Value-add:
THSA has subsequently assisted the Pro-invest valuation, development and investment attraction teams to bring these projects to fruition.
Over the years I have known and worked with Rodger Powell, I found Rodger to be innovative, knowledgeable, more-over practical and efficient in his approach to asset management of hotels, to drive solid returns for the investor. We have also found THSA to be diligent and detailed in undertaking in-depth and focused research on specific markets, identifying their trading potential.

RON BARROTT FRICS – FOUNDING PARTNER AND CHIEF EXECUTIVE OFFICER, PRO-INVEST GROUP

Driving superior performance for our clients.

OTHERS SAY IT SO MUCH BETTER THAN WE DO.

TESTIMONIALS

Over the years I’ve had the pleasure of contracting Rodger to perform a range of assignments for Mantra Group and more recently for private equity acquisition plans. Rodger’s understanding of the market and his ability to condense the complex assignments into meaningful outcomes is second to none in the industries he specialised in. I thoroughly recommend Rodger as a professional that delivers tangible results.

BOB EAST, CHAIR TOURISM AUSTRALIA, CHAIR EXPERIENCE CO, CHAIR AUSTRALIA VENUE CO
THSA’s independent review of the ultra-luxury lodge ownership and competitive market place was a quality piece of work that has significantly contributed to Baillie Lodges (owned by KSL Capital Partners) understanding of this niche, high yielding segment and the subsequent creation of the strategic M&A plan. Rodger Powell’s intimate understanding of our investment objectives, the unique investment thesis for this asset sub-class and his personal involvement in the process from start to finish were central to the production of a well scoped, thoroughly researched and highly relevant management tool that was delivered at project completion. We will be using THSA again!
MICHAEL MORET-LALLI, DIRECTOR KSL CAPITAL PARTNERS, DIRECTOR BAILLIE LODGES

My experience with Rodger Powell and THSA over the last 15 years has been transformational. I credit much of my success to their cutting edge industry knowledge and technical insight.

TONY MAYNE, CEO TIGER CIVIL, CEO BIG4 SUNSHINE HOLIDAY RESORT
Our experience in working with THSA has seen insightful thought, accurate strategic process and planning and a strong ability to bring relationships together.
SIMON MCGRATH, CHIEF EXECUTIVE OFFICER – PACIFIC, ACCOR HOTELS

Rodger has been working with me over the last 4 years managing my hotels. It has been a good partnership. Rodger has added value by always thinking about the market that we operate in and combined with his deep knowledge of the operations of the hotels, has been key to increasing the hotels’ performances. We have also teamed up together looking at acquisitions and I have found his insight, drive and work ethic has greatly assisted me in the analysis of these acquisitions.

PHILIP CARTER, OWNER AND MANAGING DIRECTOR, CARTER GROUP
Rodger has an uncommon breadth and depth of experience across multiple aspects of hospitality and tourism. That alone differentiates him from most in his field, but it’s the focus and passion with which he applies it that really delivers great results for his clients.
TONY SOUTH, GLOBAL HOTEL DEVELOPMENT AND TOURISM EXECUTIVE
Over the years I have known and worked with Rodger Powell, I found Rodger to be innovative, knowledgeable, more-over practical and efficient in his approach to asset management of hotels, to drive solid returns for the investor. We have also found THSA to be diligent and detailed in undertaking in-depth and focused research on specific markets, identifying their trading potential.
RON BARROTT FRICS, FOUNDING PARTNER AND CHIEF EXECUTIVE OFFICER, PRO-INVEST GROUP

Working with Rodger and THSA is a true modern business partnership leveraging his experience, knowledge and insights while working towards a mutually beneficial outcome.

LEANNE HARWOOD, MANAGING DIRECTOR, AUSTRALASIA AND JAPAN, INTERCONTINENTAL HOTELS GROUP
THSA’s deep experience and detailed analytic capability were a given; what really impressed me was their understanding of the market and competitive environment, and the commercial insight they brought around the viability of a new project. Will definitely work with the team again.
SHANNON WOLFERS, MANAGING DIRECTOR, PACIFIC EQUITY PARTNERS
Rodger and THSA have been instrumental in assisting in the build and management of our new Crowne Plaza Hotel. His expertise and relationships in the industry are priceless and have been a fantastic asset to our team.
ALEXIA KALIS, CEO KALIS PROPERTY GROUP, CEO KALIS HOTELS
THSA provided valuable insights into the key players and market drivers for the hotel sector, which in turn assisted Lendlease in a range of projects we were considering and pursuing. Rodger has a wealth of knowledge of the industry and is a pleasure to work with.
JEREMY TEOH, EXECUTIVE GENERAL MANAGER – STRATEGY, CONSTRUCTION, LEND LEASE

WANT TO
FIND OUT MORE?

Fill out our form to get in touch.