THSA was commissioned by Pacific Equity Partners (PEP) to assist them with due diligence on the potential acquisition of Village Roadshow, a major Australian theme park and hotel operator.
THSA involvement was highly bespoke and included an overview of each theme park within the operator’s portfolio from a visitor perspective to identify the current pros and cons of each park, and to explore future operational and revenue opportunities for improvement through a tourism lens. A detailed financial analysis was conducted of the hotel in one of the parks, to establish its baseline operational and revenue performance against other local and international benchmarks. In addition to this forensic investigation, we also undertook a high-level assessment of the potential market opportunity of two new hotels – one co-located within an existing theme park, and one a part of a wider tourism precinct. The analysis articulated the likely impacts these could have on driving increased theme park attendance and overall hotel revenue for the operator.
Recommendations to directly improve the visitor experience included addressing the quality and range of food, beverage and retail offerings, increased animation at parks, capital investment in park maintenance, and investment in people and culture to empower and enhance the delivery of exceptional customer service. THSA also identified future opportunities to strengthen hotel operational efficiencies through improved cost-control measures, lowering the cost of customer acquisition, and elevating the guest experiences to drive revenue and GOP performance. Additionally, we modelled the impact that increasing hotel room inventory would have on improving yield from the property.
THSA created a proprietary model to compare and score each asset
“THSA’s deep experience and detailed analytic capability were a given; what really impressed me was their understanding of the market and competitive environment, and the commercial insight they brought around the viability of a new project. Will definitely work with the team again.”
Shannon Wolfers – Managing Director PEP
THESE CLIENTS HAVE RELIED ON US TO GET IT RIGHT. AND WE HAVE.
OTHERS SAY IT SO MUCH BETTER THAN WE DO
Over the years I’ve had the pleasure of contracting Rodger to perform a range of assignments for Mantra Group and more recently for private equity acquisition plans. Rodger’s understanding of the market and his ability to condense the complex assignments into meaningful outcomes is second to none in the industries he specialised in. I thoroughly recommend Rodger as a professional that delivers tangible results.
Bob East, Chair Tourism Australia, Chair Experience Co, Chair Australia Venue Co
THSA’s independent review of the ultra-luxury lodge ownership and competitive market place was a quality piece of work that has significantly contributed to Baillie Lodges (owned by KSL Capital Partners) understanding of this niche, high yielding segment and the subsequent creation of the strategic M&A plan. Rodger Powell’s intimate understanding of our investment objectives, the unique investment thesis for this asset sub-class and his personal involvement in the process from start to finish were central to the production of a well scoped, thoroughly researched and highly relevant management tool that was delivered at project completion. We will be using THSA again!
Michael Moret-Lalli, Director KSL Capital Partners, Director Baillie Lodges
My experience with Rodger Powell and THSA over the last 15 years has been transformational. I credit much of my success to their cutting edge industry knowledge and technical insight.
Tony Mayne, CEO Tiger Civil, CEO BIG4 Sunshine Holiday Resort
Our experience in working with THSA has seen insightful thought, accurate strategic process and planning and a strong ability to bring relationships together.
Simon McGrath, Chief Operating Officer – Pacific, Accor Hotels
Rodger has been working with me over the last 4 years managing my hotels. It has been a good partnership. Rodger has added value by always thinking about the market that we operate in and combined with his deep knowledge of the operations of the hotels, has been key to increasing the hotels’ performances. We have also teamed up together looking at acquisitions and I have found his insight, drive and work ethic has greatly assisted me in the analysis of these acquisitions.
Philip Carter, Owner and Managing Director, Carter Group
Rodger has an uncommon breadth and depth of experience across multiple aspects of hospitality and tourism. That alone differentiates him from most in his field, but it’s the focus and passion with which he applies it that really delivers great results for his clients.
Tony South, Global Hotel Development and Tourism Executive
Over the years I have known and worked with Rodger Powell, I found Rodger to be innovative, knowledgeable, more-over practical and efficient in his approach to asset management of hotels, to drive solid returns for the investor. We have also found THSA to be diligent and detailed in undertaking in-depth and focused research on specific markets, identifying their trading potential.
Ron Barrott FRICS, Founding Partner and Chief Executive Officer, Pro-invest Group
Working with Rodger and THSA is a true modern business partnership leveraging his experience, knowledge and insights while working towards a mutually beneficial outcome.
Leanne Harwood, Managing Director, Australasia and Japan, InterContinental Hotels Group
THSA’s deep experience and detailed analytic capability were a given; what really impressed me was their understanding of the market and competitive environment, and the commercial insight they brought around the viability of a new project. Will definitely work with the team again.
Rodger and THSA have been instrumental in assisting in the build and management of our new Crowne Plaza Hotel. His expertise and relationships in the industry are priceless and have been a fantastic asset to our team.
Alexia Kalis, CEO Kalis Property Group, CEO Kalis Hotels
THSA provided valuable insights into the key players and market drivers for the hotel sector, which in turn assisted Lendlease in a range of projects we were considering and pursuing. Rodger has a wealth of knowledge of the industry and is a pleasure to work with.
Jeremy Teoh, Executive General Manager – Strategy, Construction, Lend Lease