• Accor, Workforce Education Project
  • Carter Group (Holiday Inn Melbourne on Flinders, Crowne Plaza Queenstown)
  • Essendon Fields (Fox and Beck), hotel operations advisory/assessment management, Hyatt Place, events centre operator selection gurner, luxury boutique development strategy

  • EDP Hotels Group, hotel operator selection, Murray Bridge, South Australia

  • Goodman Property Australia, hotel development asset advisory, Pullman Ascot

  • Kalis Property Group, hotel development advisory, hotel operations advisory/asset management, Crowne Plaza Hotel, Hobart

  • KSL Capital Partners, acquisition and investment application to government

  • Lendlease, hotel development advisory

  • Mantra Hotel Group (Accor), redevelopment plan Alan Moana Hotel, Hawaii acquisitions development, group development marketing solutions

  • Marlow Hotel Group, hotel feasibility and initial design, Kings Park and hotel refurbishment and fitout, Coniston, Wollongong

  • Main Place Development, Gold Coast hotel development

  • Moonlight Head, luxury resort development and design project

  • Nelson Meers Hotel Group, hotel (pub accommodation) refurbishment, Rosehill and Warren View

  • Ozone Whitsunday, hotel development and design review, hotel operator selection

  • Private Equity Partners (PEP)
  • Pro-invest Group
  • Roddy Hotel Group, Hotel refurbishment concept, design and ff&e installation
  • ROC Partners, tourism advisory

  • Tiger Civil, asset advisory, BIG4 Holiday Park South West Rocks, sell-side due diligence and negotiations

  • The Roddy Hotel Group, Hotel (pub accommodation) redevelopment, design and refurbishment program, Queanbeyan
  • The Potter Group, hotel operator selection

  • Waterfall Park Developments Ltd, hotel operator selection

  • Australia Pacific Investment Corporation,  Yarra Valley Lodge advisory

  • City Tattersalls Club, hotel advisory and franchise agreement

  • Azzura, hotel operator selection and management agreement

Feasibility & market demand studies

  • Aquis, hotel market demand and feasibility studies, Gold Coast and Gold Coast Turf Club opportunity analysis

  • Lord Howe Island, airport feasibility scope study,

  • Austcane Energy, ethanol plant feasibility

  • Cruise shipping infrastructure demand, Coffs Harbour

  • Crowne Plaza Hobart, market demand, feasibility, operator selection

  • City Tattersalls Club, hotel market demand analysis

  • Dubbo City Council, hotel market demand and feasibility, Botanic Gardens hotel feasibility and impact of (free) caravanning and camping study Future business demand assessment 2018-2020

  • Honeycombes Property Group, hotel market demand and feasibility

  • Townsville Podia, hotel market demand and feasibility, Richmond, Melbourne

  • Kalis Property Group, hotel feasibility, Crowne Plaza Hobart

  • Limitless, hotel market demand and feasibility study, Chermside Brisbane

  • Pro-invest Group, Holiday Inn market demand and feasibility studies, Sunshine Coast, Toowoomba, Bendigo and Wollongong

  • Hawkesbury Race Club, hotel feasibility study

  • Property Collect, Ramada Hervey Bay new sky wing demand study

  • Rockingham Hotel, market demand and feasibility report

  • Resort Development, Exmouth
  • Resort park capital redevelopment, South West Rocks
  • RAADAS Property, hotel feasibility analysis, Hobart

  • Sovereign Hill Museums Association, hotel feasibility, Ballarat

  • Dungog City Council, holiday park accommodation study, Dungog

  • Sunshine Coast Council, market demand assessment holiday parks and self-contained travellers, market demand assessment business accommodation

  • Sunshine Coast Council, peer review, Sunshine Coast Convention Centre feasibility study

  • Sydney Harbour Foreshore Authority, market demand, design and feasibility for a heritage boutique Hotel

  • The Potter Group, hotel feasibility, Gold Coast

  • Visit Sunshine Coast, tourism performance analysis

  • PPH Capital, Halse House Luxury Lodge, feasibility and advisory

  • White Label Management, Toowoomba hotel feasibility
  • Marlow Hotel Group, Orange hotel feasibility study

  • Moreton Bay Regional Council, future business and sports accommodation demand study

Business reviews

  • Affordable accommodation strategy, Perth

  • Blue Mountains Tourism, re-organisation planning workshops

  • Brand Sydney Project, global place brand, Sydney

  • Constellation Hotel Group, booking enginepProject

  • Discovery Holiday Parks, Rottnest Island management agreement Review Tjapukai Indigenous Centre, business review and strategy

  • Destination NSW Projects

    • Vivid and Harbour Bridge long lunch events social media development
    • Coffs Harbour cruise shipping facilities report
    • Lord Howe Island airport solutions report
    • Regional Tourism Organisation mergers report and facilitation
    • Hawkesbury Destination audit report
    • Blue Mountains tourism financial feasibility report
    • Blue Mountains tourism structure planning and workshops
    • Regional tourism futures
    • Hunter Valley RTO position paper
    • Regional tourism reference group
  • Experience gap analysis, North Queensland
  • Fantastic Aussie Tours, strategic plan

  • JBT Law, expert witness matter, Supreme Court Victoria

  • National Online Strategy for Tourism (NOST)
  • North Queensland events strategy

  • Product gap analysis, Barossa
  • Star Ratings Australia, Australian Auto Clubs
  • Accommodation Association of Australia, Monthly Market8 Industry Reports

  • Murujuga Aboriginal Council, Murujuga Living Knowledge Centre and Tourist Precinct

THSA projects completed with AEC Group

  • Albury Convention Centre feasibility

  • Alice Springs tourism/accommodation product feasibility

  • Darwin Waterpark feasibility

  • Darwin Luxury hotel feasibility

  • Daylesford Spa and Wellness Retreat feasibility

  • Daylesford and Macedon Ranges tourism opportunities strategy

  • Macquarie Park Dev Corp tourism attraction feasibility

  • Freemantle Prison extension feasibility

  • Gallagher Hotels accommodation redevelopment feasibility (pub accomm)

  • Gladstone Lookout development report

  • Golden Dragon Museum precinct and hotel redevelopment opportunity

  • Greater Melbourne destination management plan

  • Hill End historic site tourism strategy

  • Hurstville Travelodge hotel feasibility

  • Huskisson Tourism hub development feasibility

  • Ipswich City tourism assets report

  • Ipswich events strategy

  • Karratha/Pilbara tourism product development plan and feasibilities

  • Kent Street hotel feasibility

  • La Trobe City Convention Centre feasibility

  • Mackay City visitor information centre review

  • Mornington Peninsular arts tourism strategy

  • Mornington Peninsular destination management plan

  • Mount Roland, Tasmania cableway feasibility

  • Mulgrave hotel feasibility analysis

  • Murujuga Indigenous art attraction development strategy

  • Northern Territory tourism infrastructure product development plan

  • Northern Territory discoveries wholesale business strategy

  • Parkes city destination management plan

  • Ports North cruise shipping opportunity analysis

  • Rockingham city hotel feasibility study

  • Whitsunday events strategy

  • Clipper Whitsunday event plan

  • Queensland islands recovery and redevelopment feasibility analysis

  • National tourism investment strategy (Commonwealth Govt)

  • North Queensland tourism opportunity plan (Commonwealth Govt)

  • Barossa product gap audit (Commonwealth Govt)


Our clients



Over the years I’ve had the pleasure of contracting Rodger to perform a range of assignments for Mantra Group and more recently for private equity acquisition plans. Rodger’s understanding of the market and his ability to condense the complex assignments into meaningful outcomes is second to none in the industries he specialised in. I thoroughly recommend Rodger as a professional that delivers tangible results.
Bob East, Chair Tourism Australia, Chair Experience Co, Chair Australia Venue Co

THSA’s independent review of the ultra-luxury lodge ownership and competitive market place was a quality piece of work that has significantly contributed to Baillie Lodges (owned by KSL Capital Partners) understanding of this niche, high yielding segment and the subsequent creation of the strategic M&A plan. Rodger Powell’s intimate understanding of our investment objectives, the unique investment thesis for this asset sub-class and his personal involvement in the process from start to finish were central to the production of a well scoped, thoroughly researched and highly relevant management tool that was delivered at project completion. We will be using THSA again!

Michael Moret-Lalli, Director KSL Capital Partners, Director Baillie Lodges
My experience with Rodger Powell and THSA over the last 15 years has been transformational. I credit much of my success to their cutting edge industry knowledge and technical insight.
Tony Mayne, CEO Tiger Civil, CEO BIG4 Sunshine Holiday Resort

Our experience in working with THSA has seen insightful thought, accurate strategic process and planning and a strong ability to bring relationships together.

Simon McGrath, Chief Executive Officer – Pacific, Accor Hotels

Rodger has been working with me over the last 4 years managing my hotels. It has been a good partnership. Rodger has added value by always thinking about the market that we operate in and combined with his deep knowledge of the operations of the hotels, has been key to increasing the hotels’ performances. We have also teamed up together looking at acquisitions and I have found his insight, drive and work ethic has greatly assisted me in the analysis of these acquisitions.

Philip Carter, Owner and Managing Director, Carter Group

Rodger has an uncommon  breadth and depth of experience across multiple aspects of hospitality and tourism. That alone differentiates him from most in his field, but it’s the focus and passion with which he applies it that really delivers great results for his clients.

Tony South, Global Hotel Development and Tourism Executive

Over the years I have known and worked with Rodger Powell, I found Rodger to be innovative, knowledgeable, more-over practical and efficient in his approach to asset management of hotels, to drive solid returns for the investor. We have also found THSA to be diligent and detailed in undertaking in-depth and focused research on specific markets, identifying their trading potential.

Ron Barrott FRICS, Founding Partner and Chief Executive Officer, Pro-invest Group
Working with Rodger and THSA is a true modern business partnership leveraging his experience, knowledge and insights while working towards a mutually beneficial outcome.
Leanne Harwood, Managing Director, Australasia and Japan, InterContinental Hotels Group
THSA’s deep experience and detailed analytic capability were a given; what really impressed me was their understanding of the market and competitive environment, and the commercial insight they brought around the viability of a new project. Will definitely work with the team again.
Shannon Wolfers, Managing Director, Pacific Equity Partners
Rodger and THSA have been instrumental in assisting in the build and management of our new Crowne Plaza Hotel. His expertise and relationships in the industry are priceless and have been a fantastic asset to our team.
Alexia Kalis, CEO Kalis Property Group, CEO Kalis Hotels
THSA provided valuable insights into the key players and market drivers for the hotel sector, which in turn assisted Lendlease in a range of projects we were considering and pursuing. Rodger has a wealth of knowledge of the industry and is a pleasure to work with.
Jeremy Teoh, Executive General Manager – Strategy, Construction, Lend Lease