Seeing opportunity through a tourism lens

Success in tourism requires agility and flexibility unlike most other industries. THSA has evolved into a truly modern business based on long-term relationships, honest conversations, and robust ambitions, which have been the key to delivering compelling results for clients.

THSA provides targeted insights and expert assessments for governments and tourism entities seeking more from their destination, region or state; who want to better understand their visitation profiles, tourism trends, and future outlooks and opportunities, and ultimately differentiate themselves in what is a crowded marketplace.

No matter the kind of tourism advisory project, THSA consistently demonstrates an exceptional depth of understanding of this industry and the impacts of government and political drivers.

Our methodology applies our collective critical thinking to current, data to generate detailed reports with clearly-articulated actions and outcomes.

Projects can include:

  • feasibility studies
  • market research
  • tourism development projects
  • market potential
  • assessments and reports
  • strategy and business plans
  • destination and marketing plans
  • crisis and risk management strategies
  • economic overviews and outlooks
  • visitation profiles and opportunities
  • regional tourism market performance
  • accommodation opportunities
  • attractions, activities and transport.

When it comes to the tourism industry, we believe in action.
In a collegiate approach with our clients, connections and networks.
In exploring potential revenue opportunities through a tourism lens.

In leaving no stone unturned.

Driving superior performance for our clients.

OTHERS SAY IT SO MUCH BETTER THAN WE DO.

TESTIMONIALS

Over the years I’ve had the pleasure of contracting Rodger to perform a range of assignments for Mantra Group and more recently for private equity acquisition plans. Rodger’s understanding of the market and his ability to condense the complex assignments into meaningful outcomes is second to none in the industries he specialised in. I thoroughly recommend Rodger as a professional that delivers tangible results.

BOB EAST, CHAIR TOURISM AUSTRALIA, CHAIR EXPERIENCE CO, CHAIR AUSTRALIA VENUE CO
THSA’s independent review of the ultra-luxury lodge ownership and competitive market place was a quality piece of work that has significantly contributed to Baillie Lodges (owned by KSL Capital Partners) understanding of this niche, high yielding segment and the subsequent creation of the strategic M&A plan. Rodger Powell’s intimate understanding of our investment objectives, the unique investment thesis for this asset sub-class and his personal involvement in the process from start to finish were central to the production of a well scoped, thoroughly researched and highly relevant management tool that was delivered at project completion. We will be using THSA again!
MICHAEL MORET-LALLI, DIRECTOR KSL CAPITAL PARTNERS, DIRECTOR BAILLIE LODGES

My experience with Rodger Powell and THSA over the last 15 years has been transformational. I credit much of my success to their cutting edge industry knowledge and technical insight.

TONY MAYNE, CEO TIGER CIVIL, CEO BIG4 SUNSHINE HOLIDAY RESORT
Our experience in working with THSA has seen insightful thought, accurate strategic process and planning and a strong ability to bring relationships together.
SIMON MCGRATH, CHIEF EXECUTIVE OFFICER – PACIFIC, ACCOR HOTELS

Rodger has been working with me over the last 4 years managing my hotels. It has been a good partnership. Rodger has added value by always thinking about the market that we operate in and combined with his deep knowledge of the operations of the hotels, has been key to increasing the hotels’ performances. We have also teamed up together looking at acquisitions and I have found his insight, drive and work ethic has greatly assisted me in the analysis of these acquisitions.

PHILIP CARTER, OWNER AND MANAGING DIRECTOR, CARTER GROUP
Rodger has an uncommon breadth and depth of experience across multiple aspects of hospitality and tourism. That alone differentiates him from most in his field, but it’s the focus and passion with which he applies it that really delivers great results for his clients.
TONY SOUTH, GLOBAL HOTEL DEVELOPMENT AND TOURISM EXECUTIVE
Over the years I have known and worked with Rodger Powell, I found Rodger to be innovative, knowledgeable, more-over practical and efficient in his approach to asset management of hotels, to drive solid returns for the investor. We have also found THSA to be diligent and detailed in undertaking in-depth and focused research on specific markets, identifying their trading potential.
RON BARROTT FRICS, FOUNDING PARTNER AND CHIEF EXECUTIVE OFFICER, PRO-INVEST GROUP

Working with Rodger and THSA is a true modern business partnership leveraging his experience, knowledge and insights while working towards a mutually beneficial outcome.

LEANNE HARWOOD, MANAGING DIRECTOR, AUSTRALASIA AND JAPAN, INTERCONTINENTAL HOTELS GROUP
THSA’s deep experience and detailed analytic capability were a given; what really impressed me was their understanding of the market and competitive environment, and the commercial insight they brought around the viability of a new project. Will definitely work with the team again.
SHANNON WOLFERS, MANAGING DIRECTOR, PACIFIC EQUITY PARTNERS
Rodger and THSA have been instrumental in assisting in the build and management of our new Crowne Plaza Hotel. His expertise and relationships in the industry are priceless and have been a fantastic asset to our team.
ALEXIA KALIS, CEO KALIS PROPERTY GROUP, CEO KALIS HOTELS
THSA provided valuable insights into the key players and market drivers for the hotel sector, which in turn assisted Lendlease in a range of projects we were considering and pursuing. Rodger has a wealth of knowledge of the industry and is a pleasure to work with.
JEREMY TEOH, EXECUTIVE GENERAL MANAGER – STRATEGY, CONSTRUCTION, LEND LEASE

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