Big picture thinkers in the hotel industry

We are definitely big-picture thinkers, and bring years of experience to a wide range of hotel projects. We take pride in consistently exceeding our clients’ expectations, as a result of our unique backgrounds of working and consulting in the hotel industry.

It’s our job to add value, which we do by applying expert thinking in our project management. This results in practical, intelligent outputs, all of which are targeted at achieving quantifiable results. We focus on growing clients’ success, sales and market reputations, to deliver enduring, thriving, respected, and profitable businesses. Our customer service is of the highest standard.

At THSA, we have worked tirelessly at reshaping the stereotypical ‘consulting’ mould, resulting in an energetic collective of experts and clients. These include hotel owners, investors, developers, operators, and governments across Australia, New Zealand, the Pacific islands and Asia.

By employing our expert knowledge and thorough understanding of the hotel sector, we give clients a real edge across the full range of projects, including:

  • all types of accommodation opportunities
  • market demand studies, feasibility reports and financial forecasts
  • upside value identification
  • asset management to drive performance and achieve highest asset utilisation
  • competitive operator selection process
  • alternative operational management arrangements
  • participation in development, design, construction and fitout teams
  • due diligence
  • performance improvement & revenue management
  • government approvals
  • owner representation.

We want to see profitable, successful projects come to fruition, through applying deep hotel industry experience, supported by a robust analytic capability.

But we know that it takes more than that.

It takes a detailed understanding of the actual market in real time, along with considering the competitive environment, and tapping into commercial insights and extensive networks built up over many years.

That’s the advantage of working with a consulting firm like THSA.

Click here to read our case studies.


Our clients



Over the years I’ve had the pleasure of contracting Rodger to perform a range of assignments for Mantra Group and more recently for private equity acquisition plans. Rodger’s understanding of the market and his ability to condense the complex assignments into meaningful outcomes is second to none in the industries he specialised in. I thoroughly recommend Rodger as a professional that delivers tangible results.
Bob East, Chair Tourism Australia, Chair Experience Co, Chair Australia Venue Co

THSA’s independent review of the ultra-luxury lodge ownership and competitive market place was a quality piece of work that has significantly contributed to Baillie Lodges (owned by KSL Capital Partners) understanding of this niche, high yielding segment and the subsequent creation of the strategic M&A plan. Rodger Powell’s intimate understanding of our investment objectives, the unique investment thesis for this asset sub-class and his personal involvement in the process from start to finish were central to the production of a well scoped, thoroughly researched and highly relevant management tool that was delivered at project completion. We will be using THSA again!

Michael Moret-Lalli, Director KSL Capital Partners, Director Baillie Lodges
My experience with Rodger Powell and THSA over the last 15 years has been transformational. I credit much of my success to their cutting edge industry knowledge and technical insight.
Tony Mayne, CEO Tiger Civil, CEO BIG4 Sunshine Holiday Resort

Our experience in working with THSA has seen insightful thought, accurate strategic process and planning and a strong ability to bring relationships together.

Simon McGrath, Chief Executive Officer – Pacific, Accor Hotels

Rodger has been working with me over the last 4 years managing my hotels. It has been a good partnership. Rodger has added value by always thinking about the market that we operate in and combined with his deep knowledge of the operations of the hotels, has been key to increasing the hotels’ performances. We have also teamed up together looking at acquisitions and I have found his insight, drive and work ethic has greatly assisted me in the analysis of these acquisitions.

Philip Carter, Owner and Managing Director, Carter Group

Rodger has an uncommon  breadth and depth of experience across multiple aspects of hospitality and tourism. That alone differentiates him from most in his field, but it’s the focus and passion with which he applies it that really delivers great results for his clients.

Tony South, Global Hotel Development and Tourism Executive

Over the years I have known and worked with Rodger Powell, I found Rodger to be innovative, knowledgeable, more-over practical and efficient in his approach to asset management of hotels, to drive solid returns for the investor. We have also found THSA to be diligent and detailed in undertaking in-depth and focused research on specific markets, identifying their trading potential.

Ron Barrott FRICS, Founding Partner and Chief Executive Officer, Pro-invest Group
Working with Rodger and THSA is a true modern business partnership leveraging his experience, knowledge and insights while working towards a mutually beneficial outcome.
Leanne Harwood, Managing Director, Australasia and Japan, InterContinental Hotels Group
THSA’s deep experience and detailed analytic capability were a given; what really impressed me was their understanding of the market and competitive environment, and the commercial insight they brought around the viability of a new project. Will definitely work with the team again.
Shannon Wolfers, Managing Director, Pacific Equity Partners
Rodger and THSA have been instrumental in assisting in the build and management of our new Crowne Plaza Hotel. His expertise and relationships in the industry are priceless and have been a fantastic asset to our team.
Alexia Kalis, CEO Kalis Property Group, CEO Kalis Hotels
THSA provided valuable insights into the key players and market drivers for the hotel sector, which in turn assisted Lendlease in a range of projects we were considering and pursuing. Rodger has a wealth of knowledge of the industry and is a pleasure to work with.
Jeremy Teoh, Executive General Manager – Strategy, Construction, Lend Lease