Our Experience

THSA was founded in 2005 by Managing Director Rodger Powell who has a lifetime of experience as an owner, operator and executive level manager of a diverse range of hospitality and tourism businesses. Rodger and the THSA team bring hands-on experience based advice on a broad range of hotel, hospitality and tourism projects and assets.

Hotels & Resorts

  • Lend Lease – Hotel Advisor – Australia
  • Carter Group – Owner’s Representative, Hotel Asset Manager & Development Acquisition – Crowne Plaza Queenstown, Holiday Inn Melbourne
  • Hyatt Place Melbourne, Essendon Fields
  • Kalis Group – Owner’s Representative, Construction & Hotel Asset Manager, Operator selection – Crowne Plaza Hobart
  • Ala Moana Hotel, Honolulu Hawaii – Asset redevelopment, hotel construction opportunity – Mantra Group
  • Goodman Australia – Owner Representative and Hotel Asset Advisor – Pullman Sydney Airport
  • BIG4 Holiday Parks – Chairman and MD
  • Best Western Australia Hotels
  • Daydream Island Resort
  • SPHC (now InterContinental Hotels Group)
  • Conrad Hilton
  • Hayles Hotels and Resorts, Green Island and Magnetic Island
  • Hamilton Island Resort
  • Ayers Rock Resort
  • Voyages Hotels & Resorts


  • Australian International Hospitality Group (Sydney Tower Restaurants, 360, Sydney Opera House, Fox Studios, Art Gallery of NSW, Liquidity) – Managing Director and Owner
  • Lion Nathan – Hotel Manager
  • Woolgoolga Returned Services Club – Shift Manager


  • Tourism Australia – Aviation & Destination Development
  • Tourism Accommodation Australia – Managing Director
  • Tourism Whitsundays – CEO


  • Bally Systems – Hospitality Technology – Executive to President, Systems Resource Group
  • Hotel systems – Lodgistix Australia


  • Inland NSW Tourism – Chairman
  • Otway Pork – Chairman
  • Visit Sunshine Coast – Director
  • Gawura Indigenous Foundation & St Andrews Foundation – Director
  • Tourism Task Force (TTF) – Director
  • Business Events Sydney – Director
  • Sydney Visitors and Convention Bureau – Director
  • World Baseball Classic Qualifier – Organising Committee
  • Baseball NSW and the Sydney Blue Sox – Director
  • Sydney Visitors and Convention Bureau – Director

Market & Feasibility Reports

  • Sydney Rocks Hotel – Market Demand & Feasibility Study – SHFA
  • Cruise shipping facilities demand study – Coffs Harbour
  • Dubbo Hotel – Feasibility Study – Dubbo City Council
  • Rockingham Hotel – Feasibility Study – AEC Group
  • Blue Mountains, Lithgow & Oberon Tourism Review – Destination NSW
THSA has a team of expert and qualified specialists in various disciplines including financial analysis, valuation, legal, feasibility, economics, design and technical services, brand development and marketing, advertising, social media management, website design, and revenue and yield management
Driving superior performance for our clients.


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