THSA was founded in 2005 by Managing Director Rodger Powell who has a lifetime of experience as an owner, operator and executive level manager of a diverse range of hospitality and tourism businesses. Rodger and the THSA team bring hands-on experience based advice on a broad range of hotel, hospitality and tourism projects and assets.

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Hotels & Resorts
  • Lend Lease – Hotel Advisor – Australia

  • Carter Group – Owner’s Representative, Hotel Asset Manager & Development Acquisition – Crowne Plaza Queenstown, Holiday Inn Melbourne

  • Hyatt Place Melbourne, Essendon Fields

  • Kalis Group – Owner’s Representative, Construction & Hotel Asset Manager, Operator selection – Crowne Plaza Hobart

  • Ala Moana Hotel, Honolulu Hawaii – Asset redevelopment, hotel construction opportunity – Mantra Group

  • Goodman Australia – Owner Representative and Hotel Asset Advisor – Pullman Sydney Airport

  • BIG4 Holiday Parks – Chairman and MD

  • Best Western Australia Hotels

  • Daydream Island Resort

  • SPHC (now InterContinental Hotels Group)

  • Conrad Hilton

  • Hayles Hotels and Resorts, Green Island and Magnetic Island

  • Hamilton Island Resort

  • Ayers Rock Resort

  • Voyages Hotels & Resorts

  • Australian International Hospitality Group (Sydney Tower Restaurants, 360, Sydney Opera House, Fox Studios, Art Gallery of NSW, Liquidity) – Managing Director and Owner

  • Lion Nathan – Hotel Manager

  • Woolgoolga Returned Services Club – Shift Manager

  • Tourism Australia – Aviation & Destination Development

  • Tourism Accommodation Australia – Managing Director

  • Tourism Whitsundays – CEO

  • Bally Systems – Hospitality Technology – Executive to President, Systems Resource Group

  • Hotel systems – Lodgistix Australia

  • Inland NSW Tourism – Chairman

  • Otway Pork – Chairman

  • Visit Sunshine Coast – Director

  • Gawura Indigenous Foundation & St Andrews Foundation – Director

  • Tourism Task Force (TTF) – Director

  • Business Events Sydney – Director

  • Sydney Visitors and Convention Bureau – Director

  • World Baseball Classic Qualifier – Organising Committee

  • Baseball NSW and the Sydney Blue Sox – Director

  • Sydney Visitors and Convention Bureau – Director

Market & Feasibility Reports
  • Sydney Rocks Hotel – Market Demand & Feasibility Study – SHFA

  • Cruise shipping facilities demand study – Coffs Harbour

  • Dubbo Hotel – Feasibility Study – Dubbo City Council

  • Rockingham Hotel – Feasibility Study – AEC Group

  • Blue Mountains, Lithgow & Oberon Tourism Review – Destination NSW

THSA has a team of expert and qualified specialists in various disciplines including financial analysis, valuation, legal, feasibility, economics, design and technical services, brand development and marketing, advertising, social media management, website design, and revenue and yield management


Our clients



Over the years I’ve had the pleasure of contracting Rodger to perform a range of assignments for Mantra Group and more recently for private equity acquisition plans. Rodger’s understanding of the market and his ability to condense the complex assignments into meaningful outcomes is second to none in the industries he specialised in. I thoroughly recommend Rodger as a professional that delivers tangible results.
Bob East, Chair Tourism Australia, Chair Experience Co, Chair Australia Venue Co

THSA’s independent review of the ultra-luxury lodge ownership and competitive market place was a quality piece of work that has significantly contributed to Baillie Lodges (owned by KSL Capital Partners) understanding of this niche, high yielding segment and the subsequent creation of the strategic M&A plan. Rodger Powell’s intimate understanding of our investment objectives, the unique investment thesis for this asset sub-class and his personal involvement in the process from start to finish were central to the production of a well scoped, thoroughly researched and highly relevant management tool that was delivered at project completion. We will be using THSA again!

Michael Moret-Lalli, Director KSL Capital Partners, Director Baillie Lodges
My experience with Rodger Powell and THSA over the last 15 years has been transformational. I credit much of my success to their cutting edge industry knowledge and technical insight.
Tony Mayne, CEO Tiger Civil, CEO BIG4 Sunshine Holiday Resort

Our experience in working with THSA has seen insightful thought, accurate strategic process and planning and a strong ability to bring relationships together.

Simon McGrath, Chief Executive Officer – Pacific, Accor Hotels

Rodger has been working with me over the last 4 years managing my hotels. It has been a good partnership. Rodger has added value by always thinking about the market that we operate in and combined with his deep knowledge of the operations of the hotels, has been key to increasing the hotels’ performances. We have also teamed up together looking at acquisitions and I have found his insight, drive and work ethic has greatly assisted me in the analysis of these acquisitions.

Philip Carter, Owner and Managing Director, Carter Group

Rodger has an uncommon  breadth and depth of experience across multiple aspects of hospitality and tourism. That alone differentiates him from most in his field, but it’s the focus and passion with which he applies it that really delivers great results for his clients.

Tony South, Global Hotel Development and Tourism Executive

Over the years I have known and worked with Rodger Powell, I found Rodger to be innovative, knowledgeable, more-over practical and efficient in his approach to asset management of hotels, to drive solid returns for the investor. We have also found THSA to be diligent and detailed in undertaking in-depth and focused research on specific markets, identifying their trading potential.

Ron Barrott FRICS, Founding Partner and Chief Executive Officer, Pro-invest Group
Working with Rodger and THSA is a true modern business partnership leveraging his experience, knowledge and insights while working towards a mutually beneficial outcome.
Leanne Harwood, Managing Director, Australasia and Japan, InterContinental Hotels Group
THSA’s deep experience and detailed analytic capability were a given; what really impressed me was their understanding of the market and competitive environment, and the commercial insight they brought around the viability of a new project. Will definitely work with the team again.
Shannon Wolfers, Managing Director, Pacific Equity Partners
Rodger and THSA have been instrumental in assisting in the build and management of our new Crowne Plaza Hotel. His expertise and relationships in the industry are priceless and have been a fantastic asset to our team.
Alexia Kalis, CEO Kalis Property Group, CEO Kalis Hotels
THSA provided valuable insights into the key players and market drivers for the hotel sector, which in turn assisted Lendlease in a range of projects we were considering and pursuing. Rodger has a wealth of knowledge of the industry and is a pleasure to work with.
Jeremy Teoh, Executive General Manager – Strategy, Construction, Lend Lease