YOUR PROJECT DESERVES THE BEST.
Experience
THSA was founded in 2005 by Managing Director Rodger Powell who has a lifetime of experience as an owner, operator and executive level manager of a diverse range of hospitality and tourism businesses. Rodger and the THSA team bring hands-on experience based advice on a broad range of hotel, hospitality and tourism projects and assets.
Hotels & Resorts
Lend Lease – Hotel Advisor – Australia
Carter Group – Owner’s Representative, Hotel Asset Manager & Development Acquisition – Crowne Plaza Queenstown, Holiday Inn Melbourne
Hyatt Place Melbourne, Essendon Fields
Kalis Group – Owner’s Representative, Construction & Hotel Asset Manager, Operator selection – Crowne Plaza Hobart
Ala Moana Hotel, Honolulu Hawaii – Asset redevelopment, hotel construction opportunity – Mantra Group
Goodman Australia – Owner Representative and Hotel Asset Advisor – Pullman Sydney Airport
BIG4 Holiday Parks – Chairman and MD
Best Western Australia Hotels
Daydream Island Resort
SPHC (now InterContinental Hotels Group)
Conrad Hilton
Hayles Hotels and Resorts, Green Island and Magnetic Island
Hamilton Island Resort
Ayers Rock Resort
Voyages Hotels & Resorts
Hospitality
Australian International Hospitality Group (Sydney Tower Restaurants, 360, Sydney Opera House, Fox Studios, Art Gallery of NSW, Liquidity) – Managing Director and Owner
Lion Nathan – Hotel Manager
Woolgoolga Returned Services Club – Shift Manager
Tourism
Tourism Australia – Aviation & Destination Development
Tourism Accommodation Australia – Managing Director
Tourism Whitsundays – CEO
Technology
Bally Systems – Hospitality Technology – Executive to President, Systems Resource Group
Hotel systems – Lodgistix Australia
Directorships
Inland NSW Tourism – Chairman
Otway Pork – Chairman
Visit Sunshine Coast – Director
Gawura Indigenous Foundation & St Andrews Foundation – Director
Tourism Task Force (TTF) – Director
Business Events Sydney – Director
Sydney Visitors and Convention Bureau – Director
World Baseball Classic Qualifier – Organising Committee
Baseball NSW and the Sydney Blue Sox – Director
Sydney Visitors and Convention Bureau – Director
Market & Feasibility Reports
Sydney Rocks Hotel – Market Demand & Feasibility Study – SHFA
Cruise shipping facilities demand study – Coffs Harbour
Dubbo Hotel – Feasibility Study – Dubbo City Council
Rockingham Hotel – Feasibility Study – AEC Group
Blue Mountains, Lithgow & Oberon Tourism Review – Destination NSW
THSA has a team of expert and qualified specialists in various disciplines including financial analysis, valuation, legal, feasibility, economics, design and technical services, brand development and marketing, advertising, social media management, website design, and revenue and yield management
THESE CLIENTS HAVE RELIED ON US TO GET IT RIGHT. AND WE HAVE.
Our clients
OTHERS SAY IT SO MUCH BETTER THAN WE DO
Testimonials
Over the years I’ve had the pleasure of contracting Rodger to perform a range of assignments for Mantra Group and more recently for private equity acquisition plans. Rodger’s understanding of the market and his ability to condense the complex assignments into meaningful outcomes is second to none in the industries he specialised in. I thoroughly recommend Rodger as a professional that delivers tangible results.
THSA’s independent review of the ultra-luxury lodge ownership and competitive market place was a quality piece of work that has significantly contributed to Baillie Lodges (owned by KSL Capital Partners) understanding of this niche, high yielding segment and the subsequent creation of the strategic M&A plan. Rodger Powell’s intimate understanding of our investment objectives, the unique investment thesis for this asset sub-class and his personal involvement in the process from start to finish were central to the production of a well scoped, thoroughly researched and highly relevant management tool that was delivered at project completion. We will be using THSA again!
My experience with Rodger Powell and THSA over the last 15 years has been transformational. I credit much of my success to their cutting edge industry knowledge and technical insight.
Our experience in working with THSA has seen insightful thought, accurate strategic process and planning and a strong ability to bring relationships together.
Rodger has been working with me over the last 4 years managing my hotels. It has been a good partnership. Rodger has added value by always thinking about the market that we operate in and combined with his deep knowledge of the operations of the hotels, has been key to increasing the hotels’ performances. We have also teamed up together looking at acquisitions and I have found his insight, drive and work ethic has greatly assisted me in the analysis of these acquisitions.
Rodger has an uncommon breadth and depth of experience across multiple aspects of hospitality and tourism. That alone differentiates him from most in his field, but it’s the focus and passion with which he applies it that really delivers great results for his clients.
Over the years I have known and worked with Rodger Powell, I found Rodger to be innovative, knowledgeable, more-over practical and efficient in his approach to asset management of hotels, to drive solid returns for the investor. We have also found THSA to be diligent and detailed in undertaking in-depth and focused research on specific markets, identifying their trading potential.
Working with Rodger and THSA is a true modern business partnership leveraging his experience, knowledge and insights while working towards a mutually beneficial outcome.
THSA’s deep experience and detailed analytic capability were a given; what really impressed me was their understanding of the market and competitive environment, and the commercial insight they brought around the viability of a new project. Will definitely work with the team again.
Rodger and THSA have been instrumental in assisting in the build and management of our new Crowne Plaza Hotel. His expertise and relationships in the industry are priceless and have been a fantastic asset to our team.
THSA provided valuable insights into the key players and market drivers for the hotel sector, which in turn assisted Lendlease in a range of projects we were considering and pursuing. Rodger has a wealth of knowledge of the industry and is a pleasure to work with.