Our Difference

Rodger Powell. The head of THSA is much more than a hotel manager. He has headed accommodation chains, managed marketing and technology companies, run destination branding businesses, owned, operated and invested in his own businesses and managed other peoples. He is one of Australia’s highly educated corporate governance exponents with substantial experience as a Director and Chair. He is a persuasive advocate with breadth and depth across the tourism and hospitality sectors. He is an enthusiastic and passionate catalyst for change.

Customer metrics. Consumer insights are today’s business driver. Understanding specific, targeted consumer behaviour, measuring and managing consumer metrics like TripAdvisor ratings, and managing the online reputation, are critical to driving volume and yield. Providing advice that makes a difference and drives accountability converts what some regard as an art to a science.

Digital distribution. There is so much more to managing digital distribution than negotiating rates with online travel agencies and channel managers. Energising the conversation with customers via social media and review sites is critical. Social media is word-of-mouth on steroids. Continuously managing multiple digital and mobile channels and working smart to ‘own’ customers is the means of driving greater profits. At THSA, we get it.

Technology and connectivity. Technology is an enabling tool for business. Today the lines between information technology, web, e-commerce, digital, online, mobile and social media are blurred. Importantly they all provide means to build higher yielding relationships with customers. THSA’s MD has been a leader in technology and online distribution for 25 years.

Franchising. THSA understands the franchising ethos. We know the drivers of franchisors and franchisees and what makes the franchise model work. We appreciate the reliance that each party has on the other and the relationship that exists between franchisees. THSA has franchise experience in hotels, motels, holiday parks, family restaurants and fast food.

Interpersonal. THSA believes that constructive interpersonal relationships deliver the most productive outcomes. THSA’s signature approach purposefully capitalises on the collegiate, constructive and proactive interpersonal skills of its people, (honed from extensive experience in Asia, Australia and the USA). When required to be adversarial in our client’s interests we are focussed and robust while maintaining a pro-active and positive position. THSA is proficient in dispute resolution and as an expert witness. We know that conflict wastes time and costs money.


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